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Channel Letters 101: Understanding Materials, Lighting & More


These illuminated or non-illuminated, three-dimensional letters create a bold statement on your building's facade. Their eye-catching style makes them ideal for showcasing your business name or logo. Let's dive into the materials, illumination, and installation details

Materials:

    • Aluminum: The most popular choice due to its durability, rust resistance, and lightweight nature. It's easily shaped and customizable.



    • Acrylic: The 'face' of a channel letter is often made from acrylic. This versatile plastic offers a range of color and translucency options to match your brand and illumination preferences.


    • Stainless Steel: For a sleek, modern look with extra durability, stainless steel is an option, although it comes with a higher cost.


    • Other Materials: Options like polycarbonate (plastic) and even wood can be used for specific effects.

  • Illumination Options:

    • Front-Lit: LEDs are placed inside the channel letter, shining directly through the acrylic face for a bright, focused illumination.


    • Back-Lit (Halo-Lit): LEDs face the back of the letter, creating a soft halo glow around the edges. This is a more subtle, sophisticated effect.


    • Open-Face: Used with neon tubing for a retro look. The tubing is visible, offering a unique, vintage feel.


    • Non-Illuminated: Channel letters can be just as effective without illumination, relying on their three-dimensional shape and color for impact.



  • Installation

    • Flush Mount: Letters are directly attached to the building's facade for a streamlined appearance. sf In a typical flush mount setup, we measure the spaces between the letters and mark them on your façade. Next, we drill the three to five holes needed to mount the letters. Our technicians fish the wires through the holes before securing the individual elements. Finally, we finish the electrical part of the channel letter setup behind your building wall’s front. Should any letter ever need to have a light source replaced, we can service it from behind the wall.

    • Raceway Mount: Letters are mounted on a rectangular metal 'raceway' to hide wiring and hardware. This provides a clean, organized look. The raceway is a slim rectangular setup that is sufficiently broad to hold your letters’ wiring and any electrical components. Building owners usually like this option best because it does the least damage to the façade. The letters mount to the front of the raceway,


    • Individual Mount: Each letter is individually mounted, allowing for more spacing flexibility. This option is good for uneven surfaces.

Why Choose Channel Letters?

  • High Visibility: Their 3D format and illumination options ensure they stand out day or night.


  • Customization: Channel letters can be made in virtually any font, color, or size, aligning perfectly with your brand.

  • Durability: Aluminum construction makes them long-lasting and resistant to weather conditions.

  • Energy Efficiency: Modern LEDs provide bright illumination while consuming minimal energy.

  • Professional Appearance: Channel letters project a sense of quality and sophistication that enhances your business image.

Things to Consider

  • Cost: Channel letters are typically more expensive than some other signage options, particularly ones with custom features.
  • Local Ordinances: Make sure your desired size, illumination type, and mounting method comply with local sign ordinances.
  • Maintenance: While minimal, periodic cleaning and checking of the illumination system may be required.

Professional Guidance

Working with a reputable signage company is essential for successful channel letter fabrication and installation. They'll help you navigate design choices, materials, illumination, and the installation process to ensure your signage is an effective representation of your business!

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